Case Study: Driving growth with Wiza and Linkedin

Problem:

Earlier this year, a Raleigh-based restoration company found itself facing a significant challenge: a severe decline in new business opportunities. The company, which specialized in disaster recovery and property restoration services, had historically relied on referrals and traditional marketing strategies to acquire new clients. However, as the competitive landscape evolved, they struggled to find a consistent stream of new customers. The company's revenue had plateaued, and they were in danger of stagnation.

Solution:

To address its business growth crisis, the company turned to Pando. After a discovery call to understand the problems the business was facing, Pando created a multi-pronged approach to help the client connect with potential customers, particularly in the insurance industry.

1. LinkedIn Sales Navigator: With a clear understanding of the market we were intent on capturing, Pando recommended using LinkedIn Sales Navigator, a premium LinkedIn feature designed for prospecting and lead generation, to actively seek out and find key contacts. This tool enabled our client to identify and connect with decision-makers and key personnel within insurance companies.

2. Wiza Chrome Plug-In: The next step was to build a database of potential leads within the insurance sector. Pando utilized the Wiza Chrome Plug-In, a powerful tool for extracting contact information from LinkedIn profiles. This plug-in allowed us to efficiently collect email addresses and other relevant contact details from insurance professionals on LinkedIn.

3. Targeted Outreach: Armed with accurate contact information and insights from LinkedIn Sales Navigator, Pando initiated a personalized outreach campaign. We crafted compelling messages highlighting the client’s expertise in disaster recovery and their ability to provide timely, high-quality services to insurance companies dealing with property damage claims.

4. Preferred Vendor List Inclusion: The ultimate goal of this campaign was to secure a spot on insurance companies' preferred vendor lists. Pando aimed to position our client as a trusted partner for insurance companies, ready to assist policyholders with disaster recovery needs promptly and effectively.

Result:

The results of this strategic initiative were nothing short of remarkable:

1. Increased Outreach Success: With the assistance of Wiza and LinkedIn Sales Navigator, our outreach efforts became highly targeted and efficient. We could now reach decision-makers directly, resulting in a substantial increase in response rates compared to their previous, less-focused efforts.

2. Building Trust: By consistently delivering personalized messages and demonstrating their expertise, the restoration company began to build trust and credibility within the insurance industry. Insurance professionals appreciated the company's commitment to understanding their specific needs and providing tailored solutions.

3. Preferred Vendor Status: After several weeks of sustained outreach efforts, Pando succeeded in getting our client’s name on the preferred vendor lists of multiple insurance companies. This achievement opened doors to a steady stream of new business opportunities, as insurance companies referred policyholders in need of disaster recovery services directly to them.

4. Revenue Growth: The influx of new business from insurance companies resulted in substantial revenue growth for the restoration company. Their initial struggles with acquiring new clients were replaced with a consistent and predictable flow of work, allowing them to expand their team and invest in further improving their services.

In conclusion, the strategic combination of technology, targeted outreach, and personalized messaging allowed the Raleigh-based restoration company to overcome its business growth challenges and thrive in a competitive market. Their success story underscores how Pando brings tailored solutions to our customers, regardless of their industry or location.